T-Mobile is a group of mobile phone corporate
subsidiaries (all under the ownership of Deutsche
Telekom) that operate GSM networks in Europe and
the United States. The "T" stands for
"Telekom." Most subsidiaries of Deutsche
Telekom have names beginning with "T-".
T-Mobile also has financial stakes in mobile operators
in Eastern Europe. Globally, T-Mobile has 99 million
subscribers, making it the world's fifth largest
mobile phone service provider and the second largest
multinational after the UK's Vodafone.
T-Mobile International has a substantial presence
in 9 European countries (Austria, Croatia, Czech
Republic, Germany, Hungary, the Netherlands, Slovakia,
Great Britain, Poland [through a 49% minority stake
in PTC]) and in the United States.
Deutsche Telekom recently attempted to acquire rival
mobile network operator O2, but it was eventually
acquired by Spain's Telefonica.
As well as kit sponsors for FC Bayern Munich and
West Bromwich Albion, T-Mobile is also a sponsor
of several sports events, some of which carry the
company name. For example, it sponsors its own cycling
team, the T-Mobile Team, and the Austrian first
division football competition, the T-Mobile Bundesliga.
It is also the official global mobile phone carrier
for the 2006 FIFA World Cup football games being
held in Germany.
United States
T-Mobile USA was previously known as VoiceStream
Wireless (formerly a division of Western Wireless
until it was spun off as an independent company
in 1999 which by the end of that year had acquired
regional GSM carriers Aerial in the Southeast and
Omnipoint in the Northeast). In May 2001, VoiceStream,
along with Southern regional carrier Powertel were
acquired by Deutsche Telekom for $24 billion, and
changed nationally to the T-Mobile name in September
2002.
Headquartered in Factoria, Bellevue, Washington,
T-Mobile USA is currently the fourth-largest wireless
carrier in the U.S. market with 22.7 million customers
(as of Q1 2006). As the smallest national carrier,
T-Mobile USA tends to compete on price, and advertises
heavily to the youth market. They also occasionally
decide to compete on features; they were the first
U.S carrier to launch ringback tones ("CallerTunes")
and "HiFi Ringers" (ringtones which are
clips of an actual song). T-Mobile USA's corporate
slogan is "Get More", recently changed
from "Get More From Life" in order to
allow an additional word to be added after "Get
More". (e.g. "Get More Minutes").
In addition, the company changed its spokesperson
from Jamie Lee Curtis to Catherine Zeta-Jones to
update its image.
Although T-Mobile USA has the smallest native network
out of all the national U.S. carriers, it has roaming
arrangements with major competitor Cingular as well
as with a number of regional carriers, such as Centennial
Wireless, Dobson, Unicel and SunCom; however, at
present T-Mobile To Go prepaid customers have roaming
on only some of those carriers. T-Mobile exclusively
uses the GSM 1900 MHz frequency to build out its
native network. Most roaming coverage, however,
is provided by affiliate carriers using GSM 850
MHz frequency (although some is GSM 1900 MHz frequency).
T-Mobile also launched an EDGE (Enhanced Data Rates
for GSM Evolution) network in 75% of its GSM footprint
in September 2005. In 2006, T-Mobile plans to spend
more time improving coverage and filling gaps in
suburban areas, as their network is already well
built out in urban areas. Also, T-Mobile USA will
bid for 3G spectrum (in the 2100 and 1700 MHz bands)
in the upcoming FCC auctions, to be held in August
2006. The 3G network will be based on a UMTS/HSDPA
solution and should be launched sometime in 2007.
In contrast with T-Mobile's other international
markets, customers do not automatically have access
to international roaming. Contract customers require
a credit check before the service is enabled, and
prepaid customers do not have international roaming
at all. The service, called "WorldClass"
must be added before traveling overseas. T-Mobile
USA operates 6,000 T-Mobile HotSpot locations for
Wi-Fi Internet access, including airports, airline
clubs, Starbucks coffeehouses, Kinko's, Borders
Books and Music, Hyatt and Red Roof Inn Hotels.
The Wi-Fi infrastructure was completely replaced
when T-Mobile bought the Wireless ISP MobileStar.
T-Mobile's spokesperson is Academy Award winning
Welsh actress Catherine Zeta-Jones. (The VoiceStream
Wireless spokesperson was Jamie Lee Curtis.) While
Zeta-Jones continues as T-Mobile's global spokesperson,
T-Mobile USA also began using rapper Snoop Dogg
as the spokesperson for the company's T-Mobile Sidekick
in a series of commercials late in 2004. T-Mobile
is also an official sponsor of the National Basketball
Association, the NBA Rookie Challenge and the Women's
National Basketball Association.
At CES 2006, Samsung confirmed that the T709 will
be a T-Mobile UMA phone, and will be released at
launch.
So far in 2006, T-Mobile USA has captured a total
of 11 J.D. Power Awards in the areas of customer
care, call quality, and overall customer satisfaction.
In particular, it has dominated the wireless industry
in the area of customer care, winning all customer
care awards for all 6 surveyed regions for three
years in a row
Germany
In Germany, its home market, T-Mobile is the largest
mobile phone operator with 32 million subscribers
(as of September 2005), closely followed by its
primary rival Vodafone. The highly profitable GSM
network in Germany is scheduled to be supplemented
and ultimately replaced by UMTS, for which T-Mobile
spent €8.2 billion in August 2000 to acquire
one of the six licenses for Germany.
Deutsche Telekom (and its predecessor, the Deutsche
Bundespost) owned the analog first-generation C-Netz
("C Network," marketed as C-Tel; the A
and B networks were previous radiotelephone systems),
which was in operation from 1985 to 2000. On July
1, 1992 what was now the Deutsche Bundespost Telekom
began to operate Germany's first GSM network as
its DeTeMobil subsidiary.
The GSM 900-MHz frequency band was referred to as
the "D-Netz," and Telekom named its service
D1; the private consortium awarded the second license
(now Vodafone) chose the equally imaginative name
"D2." Later, as Deutsche Telekom began
to brand its subsidiaries with the "T-"
prefix, the network was renamed T-D1 and DeTeMobil
became T-Mobil; the C-Netz, in the process of being
wound down, was not rebranded. Finally, as Deutsche
Telekom consolidated its international operations,
it chose the English name T-Mobile, although retaining
the name "T-D1." (It is still common to
hear Germans refer to T-Mobile and Vodafone as "D1"
and "D2.")
D1 introduced SMS services in 1994 and began a prepaid
service, Xtra, in 1997.
United Kingdom
T-Mobile UK was previously known as One 2 One, and
before that as Mercury One 2 One. T-Mobile offers
both pay-as-you-go and monthly contract phones [both,
curiously, offered under a united 'Relax' brand
name, but their business strategy is to concentrate
on the latter as the ARPU (Average Revenue Per User)
is generally higher.
Pay-as-you-go is also offered under the Mates Rates
name, which offers reduced tariffs for pay-as-you
go subs who mostly call other T-Mobile subs.
T-Mobile UK also offers U-Fix, which is basically
a hybrid between pay monthly plans, and pay as you
go. One pays a set amount per month. The plan includes
a set amount of minutes (peak or off-peak) and texts.
If one desires to spend more than your set monthly
allowance, you can top-up with U-Fix cards, as if
one was topping up a pay-as-you-go plan. This allows
consumers to more closely monitor and control their
spending, and is particularly useful for teens.
Another advantage of U-Fix is that virtually all
phones offered to pay monthly subscribers are offered
to U-Fix subs (in contrast with Relax pay-as-you-go's
limited selection.
Another T-Mobile UK plan is Flext, in which you
pay a set amount per month, like U-Fix. However,
the plan is not for a set amount minutes and texts;
rather, one receives an 'allowance'(roughly 3 times
as much as the monthly rate) that you may use for
any combination of minutes, texts, voicemail, which
are billed at set rates.
3G UMTS services have been launched in a limited,
but quickly expanding, coverage area as of 2004.
However, these services haven't been well received
by most mobile subscribers in the U.K, and sees
little profits for T-Mobile due to astronomical
operational expenditures. T-mobile/one2one actually
envisigned this "lame duck" technology
over 6 years ago when they were cautious about GPRS
and the emergance of MMS and other data protocols
being turned into revenue streams.
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